Pricing

Simple pricing. Zero fluff.

One flat number. Every feature included. Scales with your portfolio so you never pay for capacity you do not use.

Chat Agent

For property managers

£10 per property per month

Voice Agent

For estate agents

£295 per branch per month

Websites

For any business

From £395 one-time, live in 5 days

Pricing details

For STR Property Managers

Ten pounds per property. Every feature included.

£100 /month

Your bill at 10 properties. Grows and shrinks with your portfolio, never with feature tiers.

How many properties? 10
200h
Hours saved / month
£2,600
Staff cost saved
£400
Upsell revenue
30x
Return on spend

Benchmarks from ONS ASHE 2025 (£13/hr UK receptionist), TenantPay (20h saved / property / month), Jurny 2026 (upsell revenue). One-time setup fee: £497.

Enterprise scale

More than 50 properties?

Custom enterprise pricing for larger portfolios. Let us put a proposal together for your scale.

Talk to us
For Estate Agents

One flat rate per branch. Under ten pounds a day.

£295 /month per branch

Includes a generous minute allocation, fair-use thereafter. Priced for 20 properties on the slider below to show your projected ROI.

Active listings / branch 20
17.5h
Phone hours saved
£228
Staff cost saved
£255
Revenue protected
£188
Net ROI / month

Benchmarks from Kerfuffle (5 to 10 missed calls / week), YourBusinessNumber (£5,357 lost per agency / yr), ONS ASHE 2025. One-time setup fee: £497.

Enterprise scale

Multi-branch or 80+ listings?

Volume pricing on minutes and multi-location rollouts. We tailor to your footprint.

Talk to us
Starter

Get online and look professional.

Worth £1,495

£395 one-time
Save £1,100

What you get

  • Custom multi-page site
  • Home, About, Services, Contact
  • Testimonials section
  • Contact form with email alerts
  • Fully mobile responsive
  • Hosting, domain & SSL included
  • Built as previewed — no post-launch revisions
  • Live in 5 to 7 days
  • Full GitHub repo access
Start with Starter
Most Popular Pro

Get a site that converts.

Worth £3,195

£595 one-time
Save £2,600

Everything in Starter, plus

  • Scroll animations & hero motion (£850 value)
  • Bookings or payments integration (£695 value)
  • Unlimited revisions until you're happy (£600 value)
  • Case-study blog — 3 sample posts (£300 value)
  • Priority build — live in 3 to 5 days
  • 15-minute strategy call before we start
Go Pro
Best for Growth Max

Get a site that's ready to grow.

Worth £4,995

£895 one-time
Save £4,100

Everything in Pro, plus

Limited time offer
3 months of Umera Local SEO free (£597 value)
  • Full SEO setup, schema & speed optimisation (£995 value)
  • Content-engine-ready blog — schema-marked, sitemap-registered
  • Two extra custom pages (£390 value)
  • Unlimited revisions until perfect
  • WhatsApp priority support
Go Max

Love it or we rebuild it free. You see the full mockup before paying a deposit. If the build does not match the mockup, we keep going until it does.

All tiers include hosting, domain & SSL. Optional Umera Care from £45/mo for ongoing edits and updates. See full feature breakdown at mockups.umera.uk/pricing.

Ongoing Care

Keep your site current. Zero effort.

Websites go stale fast. Photos change, prices change, phone numbers change. Pick a plan and we keep it fresh.

Pay as you go

For the odd change. No subscription, no commitment.

£25 per change
  • One change request at a time
  • 48-hour turnaround
  • Text, photos, prices, colours
  • Hosting stays included
  • No monthly fee, ever
  • Upgrade to a monthly plan anytime

A change is one edit request — swap a photo, update a price, tweak some copy. Bigger work is quoted separately.

Most Popular

Umera Care

Stay current. Zero effort.

£45 per month
  • 4 edit sessions per month (about one a week)
  • 48-hour turnaround, guaranteed
  • Text, photos, prices, colours, small tweaks
  • Hosting, domain and SSL all covered
  • Security and platform updates
  • Uptime monitoring and issue fixes
  • Cancel anytime with 30 days notice

A session is one batch of changes. Send as many tweaks as we can fit into 30 minutes of work, all in one go. Redesigns or new functionality are quoted separately. Care is optional. On the Starter plan, if you choose to add it, it runs for a 3-month minimum.

Best for Growth

Umera Local SEO

Get found by local customers on Google.

from £199 per month
Base: 1 area · 5 keywords · scales as you grow
  • Everything in Umera Care, plus:
  • Unlimited site edits included
  • Google Business Profile setup + monthly optimisation
  • One local-intent blog post each month
  • 15+ UK citations + LocalBusiness schema
  • AI search visibility (ChatGPT, Perplexity, Google AI Overviews)
  • Monthly local ranking report
First-page guarantee
On page one of Google in 6 months, or your money back.

Priced by reach. Base covers 1 area and 5 keywords. Add £50/mo per extra town and £20/mo per extra 5 keywords. Local SEO is patience. Meaningful traffic typically lands month 4 to 6.

How Umera Local SEO pricing works

Your reachAreasKeywordsPer month
Solo / single town15£199
Growing local business315£339
Multi-branch630£549

Base £199/mo (1 area, 5 keywords). Each extra town +£50/mo. Each extra 5 keywords +£20/mo. Unlimited site edits included at every level.

Best Value · Year 1 Growth

Commit to a year of Local SEO. Your website is on us.

Sign up for 12 months of Umera Local SEO and we build your website — Starter, Pro or Max — completely free. Then we get you ranking, backed by our first-page guarantee.

Website build FREE — worth up to £895 On page one in 6 months, or your money back
Umera Local SEO × 12 monthsfrom £2,388
Your website buildFREE
You saveup to £895

First-page guarantee covers agreed local keywords and needs Google Business Profile access plus review participation from you. Money-back applies to your Local SEO fees. The website build, once live, is yours to keep either way.

How it works

Four steps. One week.

No lengthy briefs. No scope wars. A real preview before you pay.

1

Free mockup

We build a full preview of your site with motion, SEO and all the polish. Before you pay a penny. Nothing to sign.

2

Review it

Love it? Great. Want changes? We tweak until it feels right. Still free. Still nothing to sign.

3

Go live

Approve the mockup, pick your tier, we connect your domain and push it live within days.

4

Keep it fresh

WhatsApp us edits whenever. On Umera Care it's unlimited with 48-hour turnaround.

Live example

See what a Pro-tier build looks like.

Real site, live URL. Click through and try the motion yourself.

Innovate Capital Partners

Private capital,
connected with intent.

Pro Tier

Innovate Capital Partners

A six-page fundraising advisory site with the full Premium Feel Layer, SEO package, and bespoke typography. Scroll, hover, tap — the experience is the pitch.

6 pages Pro tier £595 Live in 5 days
View the live site

Your site. Your code. No strings.

We're not the kind of agency that holds your site hostage. From day one, the code lives in a GitHub repo you have full access to. Want to move on? Take it with you. No fees, no sign-off, no awkward emails.

  • Full GitHub repo access on day one
  • Host it anywhere you like
  • Hand it to any developer
  • Cancel care with 30 days notice
  • No exit fees, ever
  • All assets handed over

What we don't do

Honesty saves everyone time. We're transparent about what's in scope so you know exactly what you're buying.

  • Complex apps, dashboards or membership sites. Scoped and quoted separately.
  • Custom illustration or video production. We use your photos and brand assets.
  • E-commerce stores with 50+ products. Point us at Shopify or we'll scope a custom quote.
  • Commission on bookings or payments. We set it up. You keep 100% of what flows through.
  • Lengthy strategy workshops. We get to work, not to meetings.
Questions

Everything you need to know.

Which tier should I pick?
Starter is right if you want a clean professional site with no frills. Pro is right for most businesses — premium feel, bookings baked in, case-study blog, and unlimited revisions until you're happy. Best value per pound spent. Max is right if you want a site built to grow on Google — full SEO foundation, content-engine-ready blog, extra pages, unlimited revisions, plus 3 months of Umera Local SEO free to fuel it. If in doubt, start with Pro. Most clients pick it.
Which Care plan should I pick?
Umera Care (£45/mo) is hands-off maintenance. Up to 4 edit sessions a month (about one a week), 48-hour turnaround, hosting, domain and SSL all in. Umera Local SEO (from £199/mo) is the growth engine: it includes unlimited site edits on top of Google Business Profile management, a monthly local-intent blog post, UK citations, LocalBusiness schema, AI search visibility, and a monthly local ranking report — backed by our first-page guarantee. Pick Local SEO if you want Google to send you local customers; pick Care if you just want the site looking sharp. Pay as you go (£25/change) is for the odd one-off.
How long until Local SEO delivers results?
Honestly: 4 to 6 months before meaningful traffic, 12 months before it compounds. Local SEO is patience. Google has to crawl, index and rank your site, your Business Profile needs review velocity, and citations take weeks to propagate. Month 1-3 you're laying foundations (Google Business Profile, citations, LocalBusiness schema, first posts). Month 4-6 you start appearing in the map pack for low-competition local searches. Month 7-12 rankings compound as reviews accumulate and citation authority grows. By month 12 you'll be turning up in local searches across your area. Anyone promising faster is selling you something.
How does the first-page guarantee work?
If we don't get you onto page one of Google for your agreed local keywords within 6 months, you get your money back. We pick realistic local keywords together at the start, you give us Google Business Profile access and respond to review requests, and we handle the rest. Local-intent keywords typically start ranking around month 4 to 6, so six months gives us the runway to deliver. The money-back applies to your Local SEO fees; your website, once live, is yours to keep either way.
What does "worth £X" mean?
That's the going rate for the same scope across UK web agencies and freelancers (£40-120/hr). Our streamlined process lets us deliver the same quality faster, and we pass the savings on. Same result, a fraction of the cost.
How quickly will my site go live?
Starter: 5 to 7 working days from sign-off. Pro & Max: 3 to 5 working days (priority build). Faster turnarounds are possible for simple scopes.
What if I don't love the site?
You see the full mockup BEFORE you pay a penny. If the mockup's not right, we iterate until it is. If the live site doesn't feel right after launch, we rebuild it once, free. We only get paid when you're genuinely happy.
What counts as a "session" on Umera Care?
A session is one batch of changes. Send as many tweaks as we can fit into 30 minutes of work, all in one go. Group your updates in a single message (WhatsApp or email) and we'll handle them together, still counts as one session. 4 sessions per month is plenty for most businesses. New pages are a separate add-on at £45 each, or upgrade to a custom scope.
What if I want to cancel or move on?
30 days notice, no questions. We hand over the full GitHub repo and any assets. No exit fees, no handover charges, no friction. The site is yours to take wherever you want.
Do I own the site and the code?
Yes — from day one. The code lives in a GitHub repo we give you full access to immediately. You can host it anywhere, edit it yourself, or hand it to any developer at any time. No strings attached.
Can I upgrade tier or add extras later?
Yes. Start on Starter and upgrade to Pro or Max anytime — you'll only pay the difference.
What if I need something not listed?
Ask. Custom functionality (membership areas, complex booking systems, integrations) is quoted separately. We'll scope it before committing — no surprise fees.
Do you offer any discounts?
The biggest one: commit to 12 months of Umera Local SEO and your website build is free (worth up to £895). Pay 6 months of Umera Care or Local SEO upfront and get one month free. The tier launch pricing (£395 / £595 / £895) is itself locked in at a discount while we build case studies.
Every feature included

Everything in the box.
One Chat Agent price.One Voice Agent price.

No feature tiers, no add-on packs. The price on the slider is the whole thing.

No feature tiers, no per-call fees. The price per branch is the whole thing.

Conversation everywhere

  • Replies on WhatsApp, SMS, email, and Slack
  • Handles Airbnb, Booking.com, VRBO via channel manager
  • 24 hour instant response, even at 2am
  • Escalates to your team on any channel you choose

Learns as it works

  • Imports every past conversation into memory
  • Learns from each escalation reply automatically
  • Tailored to your tone, rules, and guest style
  • Gets smarter every week, not every release

Runs your operation

  • Messages cleaners, contractors, and landlords
  • Edits bookings, upsells extras inside the chat
  • Scans Zoopla and Rightmove for new properties
  • Automates invoices, payments, landlord reports

Every call answered

  • Picks up on the first ring, 24 hours a day
  • Books viewings directly into your calendar
  • Takes client details, confirms by email and SMS
  • Routes non-viewing calls to the right person

Beyond office hours

  • Handles evenings, weekends, bank holidays
  • Never busy, never misses a second caller
  • No sick days, no annual leave, no notice period
  • Captures the lead before your competitor does

Handles follow-through

  • Sends reminders before every appointment
  • Cancels, reschedules, syncs every system
  • Suggests alternative properties if fully booked
  • Updates your CRM after every call
Side by side

Native CRM AI vs Umera. An in-house receptionist vs Umera.

Most channel managers now ship a built-in AI. It handles messages. That is where the comparison ends.

A receptionist works 40 hours a week at best. Umera works 168. That is the whole comparison.

01Communication basics

CRM AI Umera
Replies to guests on Airbnb, Booking.com, VRBO
Template auto-replies for common questions
Handles WhatsApp, SMS, email, and Slack

02Learning and adapting

CRM AI Umera
Learns from every past conversation you have had
Learns from your escalation answers as you go
Tailored to the way you already work

03Runs the whole operation

CRM AI Umera
Messages cleaners, contractors, and landlords
Edits bookings and updates your calendar
Upsells guests inside the conversation
Finds new properties on Zoopla and Rightmove
Automates invoices, payments, landlord reports
The verdict

Their AI replies to guests.

Umera runs the whole operation.

01Call handling basics

Receptionist Umera
Answers calls during office hours
Books viewings directly into your calendar
Routes non-viewing calls to the right person

02Beyond office hours

Receptionist Umera
Answers evenings, weekends, and bank holidays
Never misses a call, even on another line
No sick days, no holidays, no notice period

03Automation and follow-through

Receptionist Umera
Sends confirmation email and text instantly
Sends reminders before every viewing
Handles cancellations and reschedules across every system
Suggests alternative properties when fully booked
Updates your CRM after every call
The verdict

A receptionist handles the desk.

Umera handles every call, every hour, every day.

Pricing FAQ

Questions on cost, setup, and scale.

No. Both the Chat Agent and the Voice Agent are monthly rolling with 30 days notice to cancel. You are never tied in past the next billing cycle.

One-time £497 per product. This covers integration with your channel manager or phone system, training on your past conversations or call records, and tuning the agent to your tone and rules before go-live.

We offer a 30-day money-back guarantee on your first month of service. If the agent is not doing what you expected by the end of month one, we refund that month in full. No back-and-forth.

The Chat Agent handles written conversations for property managers — WhatsApp, email, SMS, Slack, and guest messaging on Airbnb and Booking.com. The Voice Agent answers phone calls for estate agents, books viewings, and confirms by email and SMS. Different products, different audiences, built to complement each other.

Two to three weeks from kickoff is typical. Week one we connect to your systems and import history. Week two we train the agent on your tone and rules. Week three you go live with the agent handling traffic while we monitor alongside.

No. All prices shown on this page exclude VAT. UK customers will have VAT added at the prevailing rate on their invoice. VAT-registered businesses can reclaim it in the normal way.

For the Chat Agent, we move to custom Enterprise pricing at 50 or more properties. For Voice, multi-branch or 80-plus active listings triggers a volume review. In both cases we sit down with you and price against your actual usage, not a tier.

Yes. Agencies that sell and let typically start with one product, prove out the ROI, then bring in the other. Running both gives you full coverage across written and spoken channels with a single source of truth in your CRM.

Book a demo

See the numbers on your own portfolio.

Fifteen minutes. We walk through your channel manager or phone system live and show you what changes from day one.

Book a 15 minute demo